Results across all products and all participants
100%
less breakage before heat styling — Hair Serum users, across all hair types
100%
of Shea Moisturizer users reported less frizz and easier comb-through
94%
of Brow Serum users reported smoother brows after 30 days of daily use
0%
reported any irritation or adverse reaction across all products and all trials
Hair
Serum
100%
less breakage before heat styling
91%
improved manageability in 2 weeks
100%
more moisturised and less brittle
What was tested
22–24 participants. Used the serum 3× weekly for 2 weeks. Hair strands submitted before and after for independent microscopy.
Who participated
8 tight curl, 8 straight, 6 wavy, 2 curly. Broadest hair type representation of any product tested.
User feedback
"I liked this product." "I did not notice any increase in breakage so I feel it protected." "Overall I liked the product."
Microscopy finding
Reduction in loose cuticles suggesting increase in hydrogen bonds. Smoother cuticles and more defined hair. Increased moisturisation enhances hydrogen bonding, improves integrity, reduces tangles and frizz. Increased melanin retention due to improved moisturisation and closed cuticles.
22 participants · Straight: 8 · Wavy: 6 · Tight curl: 8 · Curly: 2 · Used 3× weekly for 2 weeks
Nighttime Scalp
Serum
95%
scalp calm immediately after use
100%
easier to comb after use
90%
hair looking lush next morning
What was tested
19 participants. Used 3× weekly for 2 weeks. Scalp condition and hair strand integrity assessed before and after.
Who participated
10 tight curl, 4 wavy, 4 straight, 1 curly. Predominantly coily and tight-textured hair.
User feedback
"Love it — it was oily at first but I got used to it." "I liked how it made my scalp feel." "It felt like syrup in my hair, but after washing my hair was very soft."
Microscopy finding
Cuticles lifted prior to use, lay flat post-use. Significant reduction in frayed and shredded hair — natural repair without chemical intervention.
19 participants · Tight curl: 10 · Wavy: 4 · Straight: 4 · Curly: 1 · Used 3× weekly for 2 weeks
Hydrating Hair
Mask
100%
softer and smoother hair
100%
less breakage after use
95%
more defined curl/wave pattern
What was tested
19 participants. Weekly pre-wash treatment. Hair strands assessed via microscopy.
Who participated
8 tight curl, 8 straight, 6 wavy, 2 curly. Mix of chemically treated and natural hair.
User feedback
"This is a must have product. I love the less breakage which I noticed after the first treatment." "My curls have been more defined since using this hair mask!"
Microscopy finding
Hair shaft strengthened post-treatment. Smooth finished shaft enhances ionic and hydrogen bonding. Reduced porosity confirmed. Antioxidants protect and increase retention of disulfide bonds.
19 participants · Tight curl: 8 · Straight: 8 · Wavy: 6 · Curly: 2 · Weekly treatment
Shea
Moisturizer
100%
soft, smooth and shiny hair
100%
less frizz and easier comb-through
91%
less breakage after 2 weeks
What was tested
23 participants, predominantly tight curl and coily hair. Used 3× weekly for 2 weeks.
Who participated
17 tight curl, 6 curly. Highest concentration of tight-textured hair participants of any trial.
User feedback
"It is very difficult to find products that actually do what they say for my hair type so it was a pleasant surprise. Leaves my hair feeling very soft and manageable."
Microscopy finding
Smooth hair shaft enables keratin strands closer proximity, increasing ionic and hydrogen bonding. Frayed hair before appeared smooth after. Shea antioxidants increase retention of disulfide bonds.
23 participants · Tight curl: 17 · Curly: 6 · Used 3× weekly for 2 weeks
Renew
Shampoo
75%
hair felt cleaner and lighter
85%
no scalp irritation reported
70%
maintained shine
What was tested
20 participants. Used 2× within 5 days. Cuticle condition assessed before and after.
Who participated
10 straight, 7 wavy, 3 tight curl. Higher straight/wavy representation.
Microscopy finding
Improvements in hair shaft with tighter cuticle folding and less translucence. No colour stripping — melanin retention maintained. No hair damage confirmed.
Microscopy finding
Smooth finish to the hair shaft — defined shaft, no breaks or frizz, shampoo did not cause damage. Increased melanin retention suggesting no colour stripping.
20 participants · Straight: 10 · Wavy: 7 · Tight curl: 3 · Used 2× within 5 days
Restore
Conditioner
100%
shinier and smoother hair
100%
easier detangling
90%
more vibrant colour
What was tested
7 participants used shampoo and conditioner together 2× within 5 days.
Microscopy finding
Improvements in hair shaft with tighter cuticle folding, less translucence, and smooth finish. Shampoo and conditioner together did not cause any hair damage and enabled hair to remain intact.
User feedback
"Nice smell, good creamy." "My hair felt really smooth." "Felt very smooth after washing and easier to comb."
7 participants · Straight and wavy hair · Used 2× within 5 days paired with Renew Shampoo
Hydrating
Detangler
100%
easier detangling and reduced breakage
100%
hydration maintained
80–100%
reduced frizz
What was tested
20 participants. Used 3× in one week. Leave-in application assessed for cuticle response and porosity.
Who participated
14 tight curl, 3 wavy, 3 curly. Heavily weighted toward tight-textured hair.
User feedback
"The detangler made my hair feel so soft and smooth." "Easy to comb through." "Product blends in seamlessly, not greasy."
Microscopy finding
Hair cuticles lifted prior to use, lay flat post-use. Improved hydration and increased hydrogen bonding. Enhanced melanin retention suggests closed cuticle reducing melanin loss.
20 participants · Tight curl: 14 · Wavy: 3 · Curly: 3 · Used 3× in one week
Radiant Finishing
Spray
83–100%
yes across all questions
100%
improved light reflection
100%
no hair damage observed
What was tested
24 participants. Used 2× per week. Light reflectance and shaft integrity assessed.
Who participated
10 straight, 5 tight curl, 5 wavy, 4 curly. Broad representation for shine testing across hair colours.
User feedback
"I love this product — it actually looks good." "After experimenting I found it improved my hair-gloss and less frizz." "The finishing spray is very moisturising."
Microscopy finding
Increased brightness of hair strand. Smoothness and defined lines on shaft. Cuticles not raised. Enables easy combing and shine from light reflection. Shea antioxidants increase disulfide bond retention.
24 participants · Straight: 10 · Tight curl: 5 · Wavy: 5 · Curly: 4 · Used 2× per week
Dry
Shampoo
72%
effective at absorbing oil
100%
no scalp irritation
73%
improved volume and freshness
What was tested
22 participants. Single-application assessment. Scalp and strand condition assessed.
Who participated
11 straight, 9 wavy, 2 curly. Higher straight/wavy representation reflecting typical dry shampoo users.
User feedback
"This dry shampoo is very light and airy." "Love the packaging, container and dispensing." "Looking forward to trying it some more."
Microscopy finding
Microscopy confirmed hair shaft integrity maintained after use. No cuticle disruption or lifting observed.
22 participants · Straight: 11 · Wavy: 9 · Curly: 2 · Single-application assessment
Brow Serum
Study context
50 women aged 36–64. All 50 had a breast cancer diagnosis. 28 had experienced hair loss due to cancer treatment. 4 had alopecia. Daily use for 30 days. 100% completion rate — all 50 who started completed the study.
94%
reported smoother brows after 30 days
88%
reported fuller brows after 30 days
0%
reported any itching or allergic reaction
82%
had thick brows after vs. 54% before
Thickness shift
Before: 8% little/no hair, 38% thin, 54% thick brows. After 30 days: 2% little/no hair, 16% thin, 82% thick brows. A shift of 28 percentage points toward thick brows in 30 days.
Overall results
94% smoother. 88% fuller. 8% small but noticeable change. Only 4% reported no change. 0% adverse events — no itching, no allergic reaction across all 50 participants including active cancer treatment patients.
Hair colour tone
84% no change. 10% darker (consistent with increased melanin retention from closed follicles). 6% lighter. No unexpected colour changes.
Clinical significance
This trial was conducted among cancer patients with highly compromised follicles — a deliberately demanding test group. 0% adverse reactions in this population demonstrates exceptional safety and tolerability.
50 participants · 50 completions · Women · Age 36–64 · All with breast cancer diagnosis · 28 with cancer-related hair loss · 4 with alopecia