Built for the hair
they left out.
The bond treatment category — led by brands like Olaplex and K18 — was built without curly and textured hair in mind. NUELE was founded by Black women to correct that: using 100% naturally derived ingredients, fair trade sourced from female farmers in Ghana and Morocco, and clinically proven to restore all three hair bond types across every texture.
Press coverage.
"The bond treatment the natural hair community has been waiting for."
"Finally, a clinically proven bond treatment that was actually built for curly and coily hair."
"A Black-owned, clean beauty brand doing what Olaplex couldn't — or wouldn't."
"The ingredient list reads like a clean beauty wishlist — and the clinical results actually back it up."
"A category-defining launch — NUELE is the brand that finally does the science and the sourcing right."
"I've been looking for something like this for years. Every woman with curly hair should know about NUELE."
Press kit &
assets.
Everything you need to cover NUELE — brand story, product photography, founder bios, clinical data, and high-resolution logos. Contact our press team to receive the full press kit.
Press & media inquiries
We respond to all press inquiries within 1 business day. For urgent deadlines, note your publication date in the subject line.
Available for
editorial features.
We send product to editors, journalists, and content creators for editorial review. Gifted products come with a full product brief, ingredient glossary, and clinical results summary.
Request gifting →Let's tell the story.
From the science behind the formulas to the women who built the brand — there's a story worth telling here. We'd love to tell it with you.